Wharton To Ask Rec Writers For ‘Essays’

Wharton School operations and innovation management professor Christian Terwiesch teaching class After a major review, the University of Pennsylvania’s Wharton School has decided to ask recommenders of its MBA applicants to effectively write two short essays on the candidates they are recommending. The changes, effective with the upcoming 2017-2018 admissions cycle, occurred after the school surveyed more than 1,200 writers of recommendation letters and asked about their experience with the process. Vice Dean Maryellen Reilly, who deemed the overall â€Å"significant,† said they were being made â€Å"in an effort to get a deeper understanding of a candidate’s personal characteristics and their impact on others throughout their career.† It’s a major changeup, in part, because business schools have been reducing the number and the length of essays for MBA applicants for several years now. At least on the surface, it seems ironic that a school would now decide to essentially ask recommendation writers for a pair of 300-word essays. The move also comes not long after several schools have moved to a common rec letter format to make it easier for recommenders to provide support for their candidates to several schools. IMMEDIATE FEEDBACK FROM ADMISSION CONSULTANTS MIXED But Wharton ostensibly thought it could improve on the current system after asking rec writers for their perspectives. â€Å"Utilizing their valuable feedback, in conjunction with conversations with writers at a variety of companies and Wharton stakeholders, we have revised and improved how recommenders provide information on who a candidate is both personally and within an organization,† wrote Deputy Vice Dean Maryellen Reilly in a blog post about the change. Several MBA admission consultants, however, weren’t nearly as enthusiastic about the change, largely because they saw it as an additional burden on recommenders. That could encourage more recommenders to ask applicants to write the essays for their approval. â€Å"For the personality traits, the good news is that Wharton is trying to get authentic and thoughtful responses from recommenders, rather than literally ‘check-the-box,† says Betsy Massar, founder of Master Admissions. â€Å"Because there are truly no right or wrong answers, hopefully, students won’t be as anxious about not being top at everything. For the qualitative questions, It’s great that the essay question specifically says up front, â€Å"give examples.† Maybe that will bring more substance into some of the high-praise-but-fluffy recommendations that don’t differentiate candidates in the least. â€Å"On the downside,† she adds, â€Å"moving away from the common application questions that have been asked by other top schools really does put more of a burden on the recommender. That has all sorts of repercussions that increases anxiety for the student and might even mean that Wharton loses some applicants. Not sure that’s an optimal outcome for anyone.† APPLICANTS MORE LIKELY TO SUCCUMB TO ‘YOU-WRITE-IT-I’LL SIGN-IT’ Linda Abraham, founder and CEO of Accepted.com, agreed. â€Å"Even those inclined to write their own recs are more likely to succumb to the time-saving temptation of you-write-it-I’ll-sign-it if they have to write two additional, distinctive responses to the open questions posed in the Wharton rec,† she says. â€Å"This would be especially true for applicants applying to more schools.† Jeremy Shinewald, founder and CEO of mbaMission, sees an upside and downside to the change. â€Å"Unquestionably, relative to other schools, Wharton will get more thoughtful and colorful letters from those who take the recommendation process seriously – the questions almost force that outcome,† he says. â€Å"Unfortunately, they may also serve as a catalyst for those recommenders who may not want to put the time in and who may not put the time in and decide to shirk their responsibilities altogether. Because a truly excellent letter of recommendation can be a very powerful differentiator for any applicant, we strongly advise our clients to meet with their recommenders and discuss the process and more so what it means to write a standout letter. â€Å"In doing so, we always advise our clients to be ready to diplomatically push back against a boss who says â€Å"write it yourself.† There is a reason why the schools want recommendation letters – they want insight that an applicant just can’t objectively and compellingly state about themselves. So, we may emphasize an extra level of preparedness for pushback to our Wharton applicants, because it will serve them well. They will have a better chance of getting in if they can persuade their recommenders to embrace the process.†

Free Essays on Impacts Of Information Technology On Society

Information Technology has become more and more popular in the last 10 years. Information technology is surrounding us everywhere in our daily lives, from telephone networks, product scanner, and computers of all kind. They are permitting us to reshape our lives, jobs, businesses, and entire societies. Even global political and economic affairs are subject to the influence of information technologies (Kenneth C. Laudon, Carol G. Traver, Jane P. Laudon, 1994). Information technology is an integration of computing technology and information processing (Long, L they don ¡Ã‚ ¦t need to be at work in the office, as long as they have a computer or a PDA. People can now access information more efficiently. The recent history of information technology has traditionally been broken down into four or five distinct stages, each marked by the technology used to create the main logic element used in computers during the period. The first generation of computers used vacuum tubes as their main logic element. Although vacuum tubes represented a great ad... Free Essays on Impacts Of Information Technology On Society Free Essays on Impacts Of Information Technology On Society Information Technology has become more and more popular in the last 10 years. Information technology is surrounding us everywhere in our daily lives, from telephone networks, product scanner, and computers of all kind. They are permitting us to reshape our lives, jobs, businesses, and entire societies. Even global political and economic affairs are subject to the influence of information technologies (Kenneth C. Laudon, Carol G. Traver, Jane P. Laudon, 1994). Information technology is an integration of computing technology and information processing (Long, L they don ¡Ã‚ ¦t need to be at work in the office, as long as they have a computer or a PDA. People can now access information more efficiently. The recent history of information technology has traditionally been broken down into four or five distinct stages, each marked by the technology used to create the main logic element used in computers during the period. The first generation of computers used vacuum tubes as their main logic element. Although vacuum tubes represented a great ad...

Recycling Essay Example | Topics and Well Written Essays - 750 words - 1

Recycling - Essay Example Whether recycling as the scheme, is more efficient in environmental conservation is an issue that require further study, and this paper explores how the United States government can make sure the recycling process becomes more efficient. The government, as part of ensuring a more efficient recycling process need to consider all packaging processes and increase campaign awareness among consumers to enact change. At the present, Americans continue to bury millions of products they consider as waste in landfills and which, however, can be remanufactured. Further, as cities become more efficient in terms of recycling measures, the government needs to do away with the landfills that pose a danger to health and the environment. Recycling in essence requires appropriate civic behavior and people need to take personal responsibility to make recycling more efficient. Recycling at the moment, may account for only one-third of the wastes not dumped in the landfills. This is because many people are not participating in recycling everything and the responsible authority such as the municipalities who, clear the bins are not meeting the objective required for an efficient recycling process (Briscoe 43). The government need to engage in the process of establishing new markets or processes suitable for remanufacturing the wide range of plastic materials that end up in the bins or the landfills. Further, as Griff (4) posits in his article the government needs to tighten regulations where, more emphasis is focused on the manufacturers recycling waste rather focusing attention only to consumer waste. While recycling presents a noble idea in terms of conserving the environment, it should not be viewed as a reward for consumption. People should participate in recycling waste by looking at the wider picture of contributing to a sustainable future. A trend among American consumers involves a mentality where individuals do one thing and views that, as making a contribution to conservi ng the environment. For example, a consumer may recycle a plastic soda and views that single act to contribute in solving global warming (Kohn 20). Recycling is a continuous process and every time consumers engage in recycling used products, they contribute to minimizing environmental degradation. In terms of improving efficiency, the government needs to view recycling of wastes as an alternative among other measures appropriate in enhancing the recycling process. In this sense, the government needs to consider switching to other measures that assist in environmental conservation. Other than recycling waste, there are many other pollutants that impact negatively and at higher magnitude compared to the plastic waste. In order to implement a more efficient environmental protection program. The government needs to switch to other efficient measures such as the use of renewable resources and energy and consuming locally grown food (Cooper 73). On another note, a reasonable measure that the United States governments needs to take to improve recycling efficiency involves shifting the responsibility to the producer. This entail a government policy approach where, the responsibilit

Final Assignment Chapters 9 & 10 Research Paper

Final Assignment Chapters 9 & 10 - Research Paper Example ees as an opportunity to belittle her boss by stating it was too early to make such an early assessment yet she had not fully understood how politics had been used by Kathryn. It was very clear that everyone was trying safeguard his wellbeing but not the work of the organization’s development (Lencioni, p.25). The tech decision team also lacks significant communication in the sense that when Nick the chief operating officer suggests they acquire the green banana firm in Boston. Upon being questioned by Kathryn about the timing of the project, he responds with arrogance about her role in team building and not industrial technology (Lencioni, p.56). Another essential attribute missing from the tech Decision team that was a necessary for its effectiveness was lack of extensive collaboration. Lack of collaboration is when JR the sales head resigns and cities wasteful meetings as his reason for calling it quits with the company. Also by Mickey deciding to leave as a result of direct criticism for her focus in personal reputation rather than contribution to the team further exhibited lack of active collaboration (Lencioni, p.36). The Decision tech team experienced only the first three of the four stages of team development since we don’t see them working in respect to performing. Kathryn was effective in enabling the team moves through each phase in the following ways. In the forming stage the dominant human relationships are silence, dependence, self-consciousness, and superficiality. These are during the first week upon taking her new position as the C.E.O. She spent most of her early week walking in the halls, holding brief conversations with staff members and direct contacts and maintaining silence in majority of the meetings she attended. Since she was not well accustomed to her new job and proved her dependence by requesting Jeff Shanley to proceed with the weekly staff meetings as the head. She only maintained brief contacts with other employees and walked

CONTEMPORARY BUSINESS ISSUES Essay Example | Topics and Well Written Essays - 2500 words

CONTEMPORARY BUSINESS ISSUES - Essay Example ASDA is a supermarket chain with direct focus on its customers and suppliers. It purchases goods from its suppliers and sells them to its customers. It does not have direct influence on its profitability by any other stakeholders. Although customers and suppliers are the main components of ASDA’s profitability, various other stakeholders also have to be considered and taken into account before arriving into any decision. These variables have an indirect effect on the working and profitability of the company. a) Shareholders: The aim of the company should be to maximise the return of the shareholder as they have invested their wealth and time in ASDA. Company should decide that whether the decision taken by the company would be right for the shareholders and their wealth or not. b) Customers: Customers are another important component which should be considered before arriving at any decision. Customers basically want good quality products at the lowest possible price. Company must see that they generate profit meeting the needs and wants of its customer at the most efficient price. Profit should be generated from customer satisfaction and not by their exploitation. ASDA assured its customers regarding the products it made was not an outcome of exploitation but behind the scene its workers were even not getting enough wages. c) Management and employees: These are the pillars of any organisation or company. In ASDA the condition of its employees was worst. If worker’s interest is not checked by the company, they will not work to the best of their capability making the company incompetent. No proper attention was provided to the needs and comforts of the workers. ASDA must check that their profitability motive does not overlook their employees. d) Government: Government is another party who does affect the profitability of the company. Many a times, government intervenes into the working of the business through the formulation of new

Burger King Market Analysis

Burger King Market Analysis Burger King known as Insta-Burg King was established in 1953 but then company ran into financial difficulties and was taken over by David Edgerton James Mclamore. Today it is headquartered in Florida (Miami).Burger King serves Global with 12,200 outlets in 73 countries. Part 1: The product and market According to Merriam-Webster online dictionary fast food is designed for ready availability, use, or consumption and with little consideration given to quality or significance. Basically fast-food is gaining momentum due to the busy lifestyle prerelavant nowadays. This type of food is served to customers in short span of time on order made. The product: Food like Burgers, French fries,Veggi etc. Product type: Fast food Type of Involvement: According to worldwatch.org, Indias fast-food industry is growing by 40 percent. Post liberalization 1991 Fast food industry has developed in India as many multinational providers have set up their business. McDonalds, Dominos, Pizza Hut and Nirulas are well-liked fast food joints in India. According to the findings of the recent online survey from AC Nielson [7, 8] India being At the seventh place, is among the top ten markets for weekly fast food consumption  among the countries of Asia-Pacific region.Over 70% of Urban Households consume outside food fast food from take-away restaurant at least once in a month or more. As per the survey conducted Pizza Hut is the most preferred fast food brand in India. India is one of the top ten countries among the 28 surveyed consuming fast food. Segmentation Types of Segmentation. Geographic segmentation-Urban Locations in India. Two main cities of India Delhi Bangalore. The reason to choose to Delhi is because it is a cosmopolitan city people are open to embrace new ideas lifestyle. It is also becoming a major Information Technology destination of India. Here many major multi nationals like IBM, Microsoft, Google, Sony etc. Many Business process outsourcing industries are there. Delhi is the symbol of old and new growing India. Bangalore city is the nerve of industrial city. It has the IT Park which has gained the popularity of being the Silicon valley. It is ranked among the ten fastest growing city. Today Bangalore is the fifth largest fastest growing city in Asia. Demographic segmentation- Urban Middle class Urban Upper Middle class The Urban % of Middle class income group is 21.7% from 2009-10 The Urban %Upper Middle class income group is 16.3% from 2009-10(Based on data from the Market Information Survey of Households survey of the National Council of Applied Economic Research Targeting Targeting-First Concentrate on Initial focus on Delhi Bangalore customers. Higher income groups. Exposure to western culture and open minded to variety Middle class Upper middle class customers. Positioning On introduction of Burger King it would be initially introduced in the capital city of India, Delhi Banglore.It would be a place for upscale strata consumers mainly to visit relax. It would be positioned differently unlike from its competitor Mc Donalds for family to come along with their children and have fun. An individual earning Rs.30K to 40K a month is expected to indulge in having food from Burger king. The age group mainly targeted on 25-35 year old individuals. Competitor Analysis- Direct competitor- Mc Donalds would be the competitor for Burger King. Indirect competitor-Fresh homemade cooked food localized restaurants Mc Donalds business is profit making in the fast food industry compared to its competitor Burger King by gross margin 38% of its rival by 33%. Mc Donalds is having a strong presence in United States and it is gaining international presence in the fast food industry. Mc Donalds has been a strong performer in 2009 in terms of market share. In comparison to other food chains like KFC and Pizza Hut the overall performance and a liking towards Mc Donalds has been very positive and commendable. Mc Donald marketing mix: think global, act local. However, Taylor (1991) supports the view that companies should use both internationalization and globalization elements to create a competitive advantage: it is important to heed the maxim: think global, act local. The firm must ensure that its structure fits in with its international environment while at the same time have the internal flexibility required to implement its strategic goal (Taylor 1991).McDonalds efficient supply chain in India ensure s delivery on time with reduction on cost maximizing profitability maintaining highest quality standards of products. McDonalds has separate production lines and processes for its vegetarian and non-vegetarian offerings. Marketing mix adopted by Mc Donalds- McCarthy (1975) formulated the concept of 4Ps- Product, Price, Promotion and Place. Moreover in case of service marketing in recent years theorists have identified 3Ps given by Fifield and Gilligan (1996) variables as an integral part of the marketing mix process, physical and people. Product- Concept of think global, act local has been clearly adopted by Mc Donalds. To support this concept there are many examples like in India as Hindus do not consume beef, Muslims do not eat pork and Jains (among others) do not eat meat of any type. To suit the majority food interest of the Indians Mc Donalds been innovative to serve customers with Vegetable McNuggets a mutton base Maharaja Mac (Big Mac). Pricing-Pricing decision is a vital factor taken care by McDonalds. The formulation of different pricing decisions has been made differently based on different geographic locations. The right price selection needed to be made for the right market. Various factors needed to be considered researched for the same. Some elements considered by McDonalds to determine the price for a particular market. The process, as described by Vignali et al/(1999)is listed below: Selecting the price objective; Determining demand; Estimating costs; Analyzing competitors costs, prices and offers; Selecting a pricing method; Selecting a final price. The process listed above is the basic framework that allows Mc Donalds localized pricing. McDonalds has highlighted pricing policy in the mission statement where it states that the most fundamental element of determining price was: McDonalds to remain in touch with pricing of our competitors allows them to price our products correctly, balancing quality and value. When Mc Donalds was looking to penetrate into New Delhi India, it determined the price and set it looking at Nirulas, a local food chain as a guideline. McDonalds was formed in India to have toll free number for customers to place the order. Part 2: The consumer Influence on the behavior of consumers for purchase of Burger King. Food consumed by a countrys citizen is a vital part of their culture. In India post liberalization in the economy there are many changes in the country. India being a democratic country all religions beliefs are considered equal with no discrimination. India known for its rich cultural heritage strong belief has witnessed some new developments. As compared to past more percentage of Indian women are employed today. A rise in the womens economic status in India has taken place making them independent and ensuring more of disposable income to spent on leisure and recreation, eating out and health and fitness. Recent expansion of service industry call centers, travel agencies airlines and hotels have led to more of employment opportunities. Therefore rise in employment is offering individuals to indulge in more than the basic need, allowing them to spend and save both. With hectic lifestyles, timesaving products are increasingly in demand. The basic Indian culture is of consuming homemade food. Its not very easy to bring changes to their eating habits as there are many different religions cultures. Reference group are also influence to a persons behavior of eating food outside. Like a family indulging in Non-veg food outside the hom e often, then it is passed to children also. Social class would also be a determining factor depending on Income education occupation. Balancing all these three elements influence the purchase behavior of an individual. Culture is an important element from the view point of the marketer. This influence the consumption behavior of individuals. In India beef is not consumed by Hindus due to religious reasons. Hindus constitute the major population in India. Muslims do not consume pork meat. For Jains they do not consume meat.It is completely prohibited. Therefore chicken is preferred. As the barriers to eat out entrenched in certain sectors of Indian society. The influence to purchase fast food are due to factors such as environment at home, availability and accessibility to fast food providers, social environment and surroundings. Some other additional some of individuals who are living alone have independence in their eating habits, sometimes opting for a new variety of food than t he traditional home cooked food. To spent time socializing in an ambience making them comfortable also affects the visit liking of fast food outlet. Indian consumers are of the view that hygiene conditions are to be provided in an around the kitchen. This model is an essence helping consumers to respond in decision making process. Its known as black box as we still know how human mind works. Some other influences also will be discussed like motivations, perception, perceived risks etc. 1) Problem Solving- a) When an individual is hungry and search of instant fulfillment. b) Target to consumers who are having open mindset to try a new variety of food. c) Target to Middle Upper middle class consumers who wish to visit out and socialize. d) Convenient to carry looking out for a change from the traditional Indian homemade food. 2) Information Search-The factors determined by consumers to recall the Fast food Brand Burger King. Internal Factors for Consumers to search. Recall of advertisements broadcasted on National Television. Hoardings Worldwide Brand value of Burger King for good quality and food. Some External factors which would influence-Colleagues, public sources, friends family. Some articles from product rating organizations as Consumer Report. 3) Alternative Evaluation- Mc Donalds, KFC, Nirulas, homemade food and other local restaurants. 4) Purchase Decision-The purchase decision when made in Burger King would be backed by many factors like a) Social Surroundings-The kind of people around as in India it would be targeted on Middle class and Upper middle class segment. The people present and included while making the purchase. b) Physical Appearance-Such as dà ©cor, ambience of the place, hygiene factors, speedy service offered some music. c) Antecedent States-The target being on individuals who earn Rs30,000 to 40Kper month. Including consumers mood and cash in hand. 5) Post-Purchase Behavior-In case of fast food joint it becomes bit difficult to known the customers opinion towards the food consumed by them as consumers are generally not very keen to provide. But sometimes it can be actively put into action to gather the feedback through some questionnaire which is not lengthy. Some point of contact for customers where an individual is appointed in the store to learn what consumers feel about the Fast-food served. Even through word of mouth if consumers are satisfied they would convey it to their near and dear ones too. Some internal Influence on Consumer Behavior. Motivation-Some people are food lovers who enjoy having food indulge in variety of cuisines. These individuals are internally motivated. Perception-The perception of the brand worldwide. The taste quality of food served is determined based on international standards and reports. Perceived risks-These risks in case of fast food would be related to health hazards which it can bring in the long run. The hygiene factor can be a cause of concern. Personal factors-These factors also influence the consumer behavior like economic situation, age, occupation, personality lifestyle. a) Economic situation-The economic situation in India is on a growth stage. With more people joining the labour force day by day and middle class and upper middle class population able to spend for their leisure, food and entertainment nowdays.People are having more of means to save for their future too additional to the disposable income to spend. As individuals with a monthly income of minimum Rs.30,000 it would targeted for. b) Lifestyle-The change in the lifestyle of people have also under gone a change. Most of the individuals are working and busy with their hectic schedule so hardly find time to cook and have homemade food. So fast food offers them convenience, taste and easily available at good price suiting the pockets of the individuals. People are nowadays governed by education, income, intelligence energy level. Mindset of people are undergoing a fast change ready to try different kind of food and a manner in which one can go and enjoy good tasty food outside. Part 3: Plan to Launch the Product Brand Name-Burger King Product Type-Fast food Burgers Campaign-Urban Regions Campaign-One King, Burger King Global companies like Burger king face the problem of initiating a global product launch, as the characteristics of varied culture, beliefs and multicultural situation of nations today. Cost increases and public relations support across multiple markets makes it more complicated. Food is an essential element of societys culture and ethnicity. Even during globalization and having a cosmopolitan outlook some basic ethnic taste, local preferences and market specifications in food industry of a particular country cannot afford to be forgotten. A proper market research need to be undertaken or it would negatively harm the product launch of the brand hurting the beliefs of the target market. Understanding the nerve and pros and cons of the local food market of a country would avoid making expensive mistakes. Burger King is known worldwide for its burgers which mainly serves beef pork as the ingredient in Burgers. But in a country like India which has people of different religious beliefs and cultures were Hindus and Muslims are prohibited from consumption of beef and pork. Burger King needs to introduce products customized for the Indian Market keeping in mind the Indian taste preference. Around 40% populations of Indians are vegetarians. This constitutes a fairly good number of populations. Moreover during some religious occasions, as India is land of festivals people do not consume non-veg products during that period too. And even during some fast period when observed by the people in India non-vegetarian food product consumption is low. Therefore Burger King needs to come out offering a proper blend of western basic food taste with some Indian spices some healthy options in Burger itself. As now many Indians are open to try the new variants of food but are also health conscious too. Brand Name-Burger King Product Type-Fast food Burgers Campaign-Urban Regions Campaign-One King, Burger King Pre-Launch Scenario Renowned worldwide for its Have it your way The challenge Competition with Mc Donald, KFC, Pizza Hut To establish a monopoly of Burgers is difficult Mc Donalds is wide spread in majority of locations To penetrate into the market with more tasty options to the target market Low level of customer commitment because of large number of options available in fast food outlets Continuous improvement to be made in value added technology services Health related issues to be sorted Target Audience Middle class and Upper Middleclass Individuals Target Locations Capital city of India, Delhi and Silicon valley of India, Bang lore. Four Ps of Marketing Place- The place to target would be urban areas like the Airports, Offices some shopping, malls. Price-The price would be affordable to Upper middle class and middle class customers individuals earning an annual income of Rs.3, 60,000 per annum. Promotion-Like in Delhi collecting points for seasonal travelers of metros would enable them with a coupon to treat them with Burger King. Product-Burger King to introduce the product suiting to the Indian taste offering variant options to the vegetarians, healthy options in form of drinks along with tasty non-vegetarian food. During some major festive seasons burger king can launch some new products to attract the target customers. People-The Burger king staff needs to be well trained and their uniform while catering to the customers can be a combination of indo-western attire which would be attractive. The staff needs to be efficient in undertaking tasks and right people to be recruited for the different nature of jobs. The staff should greet customers not by saying hello or Hi instead with NAMASTE as this would showcase the traditional culture of greeting the guest. Process-The process of delivering the food and service should be communicated well to the customers. As a large population is vegetarian lovers so food should be cooked keeping in mind the religious beliefs and norms of Indians. The food served should be quick and tasty suiting to the Indian consumers taste. Customers need to be informed in case of some wait period of the product been delivered. Proper communication need to be made. Facilities such as cleanliness and proper ambience need to be created for customers to enjoy. Burger king should try to engage with customers to receive the feedback on the service delivered by them. This can be filling some short questionnaire or by introducing something similar like A huge bell placed in Indian Pizza Hut to ring so that customers can exhibit their satisfaction towards the product. Physical Service-Service cant be experienced before its delivered. So choice made to use the service is risky as its intangible in nature. The uncertainty can be reduced in the mind of customers prior of consumption of the product if the features are well communicated to the target consumers. Promotion of Burger King done by marketing communication mix Advertising Sales promotion Direct marketing Public Relations Phase-1 Launch the Product The product launch of Burger King needs to be associated in a manner the perception which is associated of having burgers from other competitors of its. The product being aimed at Middle class and Upper middle class should be positioned in an upscale manner where Burgers are being offered of Kings taste and treated like King making them feel relaxed and enjoy the experience of eating the burger in an excellent ambience. Also the communication of Quality, speedy service and cleanliness needs to be communicated well. Burger King should introduce options for vegetarian lovers as this would help them to penetrate, into the market more easily. The religious sentiments of Indians need to be taken care in case of non-vegetarian burgers. The company needs to establish a trust on consumers about the method in which product is been prepared without harming any religious sentiments. Phase-2 Brand advertising The advertising of Burger king can be effectively done through Print Media, Television advertisements and hoardings. This should include making customers aware about the product, helping them for easy recall and relating it to them personally. The television advertisements to be broadcasted on news and business channels like CNN IBN, TIMES NOW and some other channels like MTV. The advertisement needs to effectively convey to the customers the place is for relaxing and to enjoy the Burger in Kings style. During this phase it needs to concentrate on building the brand and product relevance. It would be launched not for mass audience but segmented as niche market with high on quality, service and price. The brand should leverage the central theme of Have it your way. The DAGMAR philosophy model 1961(Defining advertising goals for measured advertising results). 1. From unawareness to awareness-To make the target potential customers aware about the product. 2. Comprehension-Customer able to recognize the product and having knowledge about the product. 3. Conviction-Customers holding a firm attitude of the product brand compared to others and can be based on emotional or rational basis. 4. Action-Move made to purchase reflects the advertisement has been effective to communicate with the target audience. The Unique selling proposition of Burger King needs to be highlighted. HAVE IT YOUR WAY Other Communication Channels- On introduction of Burger King in Metro like Delhi some coupons can be offered to the commuters travelling on monthly passes. In the silicon valley bang lore food coupons to the MNC offices like Google, Sony can be provided to promote Burger king. To advertise through social media campaign. To promote through electronic media. To promote in some Business seminars like Retail Association of India through offering vouchers and hoardings exhibiting Burger King finally in India. To advertise in events like, Common wealth games. Internet connectivity can be used as an effective medium of channel.

Graduation Speech: Its All About the Good Times :: Graduation Speech, Commencement Address

As we leave the comfort and familiarity of our home, school and community, we are vulnerably subjected to a wide array of new experiences. We are happy to be graduating but at the same time sad to leave our friends and nervous for what's ahead. Advice is the key necessity in this time of change, and who better to listen to than the peers who have been by our side for the past 13 years of schooling and are going through the same thing as you are right now? I asked many of you, the students of the class of 2012, this question, "If you could tell the senior class one thing at graduation, what would it be?" Take a moment to listen to their answers and advice as we branch out and go our separate ways. Megan reminds us to "Enjoy your youth." Her advice is well-needed to remind us that although we are now bombarded with a plethora of new responsibilities, we are still young; take advantage of it, have fun, and don't grow up too fast. And to keep us looking young, Tom advises us to "always wear sunscreen." It is also important to set goals, follow your dreams and reach for the stars, which Alma put most eloquently when she said, "Be bold about your dreams, and work hard for them." She is right in that we need to pursue our visions, as well as take risks that may be foreign to us. Ashley puts it simply, "Take every chance or opportunity that comes your way, because they go fast, and regret is the one thing that can never be made up for." Amanda's theory is simple, but its importance cannot be stressed enough. She said, "In everything you do, think about it and how it affects you and everybody around you." Expanding on this idea is Adrianne's quote to "stay safe and realize that the choices you make today will affect the rest of your life." They both really hit on how important your every move is, and how your life can strongly impact those around you. Kelly Gorr also touches on this subject as she reminds us to "wear deodorant or stop smelling." Similarly, Jay advises us to "clip your toenails or leave your socks on." Willow truly inspired me with her quote to "always be true to yourself and never apologize for who you are.

Introduction to Sociology Essay

Essay Questions 1. Develop the differences among the three theoretical approaches by applying each to the family. In each case, how do we understand a family and its operation? 2.Imagine that you were asked by another student, â€Å"What would be the benefits of taking a course in sociology?† Explain how and why sociology can transform the way someone sees the world. 3. The sociological perspective helps us recognize that the lives of individuals are shaped by the forces of society. Explain, in a short essay, how the sociological perspective reveals â€Å"the general in the particular.† To illustrate, explain how society plays a part in your own decision to attend college. 4. Outline the ten steps in the process of carrying out sociological investigation. You may use the format presented in the text; that is, what specific questions must be answered as a researcher moves along? 5. How and why is gender important in research? What are some of the problems in research that involve gender? How about race and ethnicity? Why might a researcher need to take race and ethnicity into account when planning research with a specific category of people? 6. How does ideal culture differ from real culture? Illustrate your essay using three examples of how ideal and real culture differ in Saudi society. 7. Drawing on the ideas of Lenski, Marx, Weber, and Durkheim, cite ways in which one might claim modern society is better than societies in the past. In what ways might any of these thinkers see modern society as getting worse? 8. What would Marx propose as a solution to the problem of alienation? What would Weber propose as a solution to the same problem as he understood it? What would Durkheim propose as a solution to the problem of anomie? Which of these three problems do you think is the most serious in today’s world? Why? How might you address these three issues? 9.Explain the nature-nurture debate. How did Sigmund Freud and George Herbert Mead take different position in this debate? 10.Based on everything you have read in this chapter, write an essay in which you state your own position on the degree to which human beings can claim to have freedom. Provide specific references to chapter material in your essay.

Coke Zero Essay

1. Some industry analysts think soft-drink companies should develop products that will bring new customers into the market rather than just creating variants on the old. They warn that products like Coke Zero will cannibalize lost market share from other soft drink categories instead of increasing the number of consumers overall. Which Coca-Cola products are most likely to lose customers to Coke Zero? Since Coke Zero is targeting Men, I think that regular Coca-Cola, Diet Coke, and Diet Coke Plus will all lose some of their customers to Coke Zero. Coke Zero has the word â€Å"zero† in it which already sounds a lot better than â€Å"Diet Coke† or â€Å"Diet Coke Plus†. â€Å"Coke Zero† is straight to the point and automatically has the potential customer thinking he (or she) will not be consuming any calories. 2. Why do you think that the hidden-camera videos used to promote Coke Zero were an effective way to reach its target market? Do you think a similar strategy with a viral marketing campaign on the Internet would appeal to the target market for Diet Coke Plus? I think the hidden cameras were a good idea, but not completely original. I also disagree with Coca-Cola company targeting only men – I think they should promote it to women as well. They really do have a great affect when the word â€Å"zero† is in it’s name. Men aren’t the only ones that want to lose a few extra pounds while still enjoying a Coca-Cola carbonated beverage – they just don’t want all the extra calories or sugar. 3. Do you think Diet Coke could have been repositioned to change consumers’ perceptions of it enough to be considered a drink equally appealing to men? Why or why not?

Free Essays on Teen Suicide

According to Dr. Phil Devons a psychiatrist affiliated with the American Academy of Child and Adolescent Psychiatry, suicide among young people nationwide has increased dramatically in recent years. Each year in the United States, thousands of teenagers commit suicide. Suicide is the third leading cause of death for 15 to 24 year olds, and the sixth leading cause of death for 5 to 14 year olds. I have worked as a counselor for fourteen years, two years on the high school level, two years on the middle school level, and ten years on the elementary level. In all my years of servicing youth and teenagers, I have come to realize that not only adults, but teenagers experience strong feelings of stress, confusion, self-doubt, pressure to succeed, financial uncertainly, and other fears while growing up. For some teenagers, divorce, the formation of a new family with step-parents and step-siblings, or moving to a new community can be very unsettling and can intensify self-doubt. For some teens, suicide may appear to be a solution to their problems and stress. In working with troubled teens, I have learned that depression and suicidal feelings are treatable mental disorders. This treatment is possible if the symptoms are recognized, diagnosed, and the appropriate plans are put in place to begin the treatment. It is necessary that a psychiatric examination be done if a parent is in doubt and she notices drastic mood changes and serious problems. The students I have worked with came from several social backgrounds. Some students had two parent households and financially stable. Some students had one parent households, female or male, some students were being raised by their grandparents, some by uncles or aunts, some by siblings and some by foster parents. In all of these families, no matter what the make up or support system was, there was a failure in the process of the child’s development. Each child I had the privilege to... Free Essays on Teen Suicide Free Essays on Teen Suicide According to Dr. Phil Devons a psychiatrist affiliated with the American Academy of Child and Adolescent Psychiatry, suicide among young people nationwide has increased dramatically in recent years. Each year in the United States, thousands of teenagers commit suicide. Suicide is the third leading cause of death for 15 to 24 year olds, and the sixth leading cause of death for 5 to 14 year olds. I have worked as a counselor for fourteen years, two years on the high school level, two years on the middle school level, and ten years on the elementary level. In all my years of servicing youth and teenagers, I have come to realize that not only adults, but teenagers experience strong feelings of stress, confusion, self-doubt, pressure to succeed, financial uncertainly, and other fears while growing up. For some teenagers, divorce, the formation of a new family with step-parents and step-siblings, or moving to a new community can be very unsettling and can intensify self-doubt. For some teens, suicide may appear to be a solution to their problems and stress. In working with troubled teens, I have learned that depression and suicidal feelings are treatable mental disorders. This treatment is possible if the symptoms are recognized, diagnosed, and the appropriate plans are put in place to begin the treatment. It is necessary that a psychiatric examination be done if a parent is in doubt and she notices drastic mood changes and serious problems. The students I have worked with came from several social backgrounds. Some students had two parent households and financially stable. Some students had one parent households, female or male, some students were being raised by their grandparents, some by uncles or aunts, some by siblings and some by foster parents. In all of these families, no matter what the make up or support system was, there was a failure in the process of the child’s development. Each child I had the privilege to... Free Essays on Teen Suicide Some people think the only way out is to end their life. They aren’t realizing how badly they will be missed. It can be started by just cutting but that is not enough soon, they just want to end all of the hurt, pain, and anything else in their life. There have been more teens committing suicide than that anybody being killed by AIDS, smoking, drunk drivers, crashes put together. That is pretty bad that teens were brought into this world and they do not even value or care about their lives. Suicidal people, like all of us need love, understanding and care, you can not just say, â€Å"Well if your thinking about suicide or going to do it, then, I am not going to get in the middle of it or even be around you anymore.† Then they are more likely to do it when no one will talk to them or be friends with them. People usually do not ask â€Å"others if they are considering suicide† directly to their faces, but, they may behind their back. Isolating suicidal people increases the isolation they feel and they likelihood that they may attempt suicide. Asking if they are feeling suicidal has the effect of giving them permission to feel the way they do, which reduces their isolation. If they are feeling suicidal, they may see that someone else is beginning to understand how they feel. Do not try to â€Å"rescue† them or take their responsibilities onto yourself, or be a hero and try to handle the situation on your own. You can be the most help by referring them to someone equipped to offer them the help they need, while you continue to support them and remember that what happens is ultimately their responsibility. Get yourself some support too, as you try to get support for them. Do not try to save the world on your own shoulders because then chances are you might start to feel the same way they do and not realize it. If you are wondering, no you are not at risk. Having thought beforehand of several people to approach would hel... Free Essays on Teen Suicide Teenage Suicide Our future depends on our young generations. When the world looses such smart, innocent and pure souls, it is always a tragedy. Suicide is defined as â€Å"the act of intentionally taking one’s own life† (Hayward and Sparkes, 1984). It is almost impossible to explain an action such as suicide, but the research shows that the psychological answer mostly lies in the person’s mind. Teenagers often have difficulties going through the phase of developing and maturity during which they might experience stresses, depression; therefore, mental problems. These factors might lead some teenagers to commit suicide. The most important questions in these cases would be: What kind of influence can the society bring to teenagers’ inner world to make them feel suicidal and what can the society do to prevent it? What are the links from depression to suicide? How can the factors of non seriously taken treatment and/or a mental illness lead to suicide? The biggest influences on a child’s brain are the parents and friends. Teenagers require a lot of attention, care and support. It is always difficult to grow up in the house with divorced parents. According to one study â€Å"90% of suicidal teenagers believed that their families did not understand them†. It is also known that â€Å"women, who were physically or emotionally abused as children were most likely to have mental problems, suffer from depression and to have attempted suicide†. (American Psychiatric Association) Another fact is the relationship with people of the same age whether in or outside of school. Out of all the people, friends can help the most in the situations of suicide. It is necessary to talk to the person and not to be afraid to say the word †suicide†. By being open with a friend it is easier to show care ness, love and support. As for the suicidal teenager it’s important to feel that no matter how terrible the situatio n is, somebody will be always there... Free Essays on Teen Suicide Teen Suicide Suicide is the third leading cause of death among teens overall (2). Kids, no matter color, size, or shape may become a victim of suicide. Today in our society, teens are not getting the help that they need before they consider the thought of suicide. To help you realize how important this issue is, think about this, for every two homicides in the U.S. there are three suicides (2). In high school a kid can look or act like nothing is bothering him but nobody can really tell what he or she is thinking. Maybe they’re sick of their lives, or nothing good is ever happening to them and that is when a kid can become a danger to himself or herself. Kids will not think about getting help from a teacher or counselor because they don’t know how to talk about it or their afraid of the outcomes. A kid should not have to commit suicide to show that his or her lives are not going right. In one recent survey of high school students, 60% said they had thought about killing themselves for a numerous reasons, and almost 9% said they have tried at least once (1). Yes, 60% said they only thought about it, but what keeps it only a thought and not reality? So what causes a teen to commit suicide? On major thing that could push them to the edge are family problems. The divorce rate today is roughly around 50% and it is hitting kids harder and harder. Each child will take their parents divorce a different way. Some may just be sad but gone on with their life, others will take it so hard they feel they have no ambition to live anymore. Maybe it isn’t divorce in the family, maybe its lack of love from the parents. A kid can build emptiness in them when their parents don’t make time for them or aren’t involved in their children’s lives. All of that emptiness can grow into a reason for suicide. Another important reason is the pressures of high school. Some kids can receive so much pressure to get good grades, be a ...

Accident victim interview report Essay Example | Topics and Well Written Essays - 500 words - 1

Accident victim interview report - Essay Example Rubinow (1969) states that, â€Å"One has only to think of the peculiar dangers which a structural iron-worker must face daily in the construction of modern skyscrapers† (p.71). The victim clarified that steel bars must be handled by skilled ironworkers. Usually, most of the construction companies make use of safety measures while handling steel bars. For instance, structural ironworkers make use of cranes to lift steel bars. To be specific, co-ordination and mutual understanding among the ironworkers reduce the scope of accidents. The victim’s co-worker pointed out that the victim was in a hurry because he was asked to complete the work within deadline. So, the victim was forced to ignore safety measures and it resulted in the accident. While hoisting a steel bar, one of the cables happened to get loose and the victim’s hand was trapped under the steel bar. The safety officers started rescue work and the victim was transported to the hospital in no time. The doc tor’s diagnosis proved that the victim’s left hand was fractured. The timely rescue measures adopted by the safety officers saved the victim from further injury. The victim was forced to discontinue his work for more than 2 months to deal with the fracture. But the injury was not so severe to keep the victim away from his job for a long time. The company authorities and the doctors provided ample importance to the victim’s treatment because the accident and related issues may weaken the company’s reputation. The doctors pointed out that the fracture is not that much severe and can be cured within 2 months. The victim further added that he feels much better and is expecting an early recovery. The Occupational Safety and Health Administration (OSHA) authorities visited the site, investigated the case, and the company was forced to pay reasonable fine. Besides, the company authorities agreed to provide

Exploratory Paper Essay Example | Topics and Well Written Essays - 500 words - 1

Exploratory Paper - Essay Example The only drug that has the potential to depress these symptoms is marijuana. However, because of its illegality, it cannot be given to patients. This paper seeks to explore the various viewpoints regarding medical marijuana issue and its legalization. Doctors believe that marijuana is an appetite builder, a great painkiller, and reduces nausea. Many patients in California, which legalizes medical marijuana use, claim that it relieves symptoms related to chemotherapy (Beau 12). Patients even report enhancement of prescription drugs by marijuana. However, not all doctors believe in the use marijuana, in the treatment of cancer patients. Dr. Hiebert, a hypnotist who helps people kick marijuana, claims that marijuana worsens glaucoma and increases MS symptoms (Beau 13). The final decision on marijuana use for medical purposes lies with the judicial system and lawmakers (Beau 21). The US Supreme Court has opened hearings into whether marijuana distribution for medical use should be legalized under federal law. This case was prompted, by legislation, to legalize marijuana for medicinal use in California. This shows that some courts are becoming lenient towards the use of marijuana for medicinal purposes. Federal courts, however, are very serious on the illegality of marijuana and aim to keep it this way. A judiciary panel resolved that marijuana should not be legalized for medical purposes. They labeled it an addictive and dangerous drug as it is under the Controlled Substance Act. Because of this, marijuana has been labeled as psychologically and physiologically damaging without reference to the manner of its use. The federal judicial branch prefers not to legalize it, according to the annual report on alcoholism, as they consider it just as dangero us as cocaine (Beau 23). Law enforcement and government’s approach have a lot of influence on the possibility of legalization of medical marijuana. In states that have